UP High School in Iloilo won two best presenter awards in the Entrepreneurship and General Management Track 1 and 2 during the 6th Northern Philippines Business Research Conference 2025, an international research conference held at the University of Asia and the Pacific, Pasig City, Philippines from February 26-27, 2025.
The 6th Northern Philippines Business Research Conference (NPBRC 2025) is an academic and professional conference focused on business research and innovations in the Asia-Pacific region. Organized by the College of Business Education at Northwestern University (Laoag) in collaboration with the University of Asia and the Pacific (UA&P) School of Management and the University of St. Louis Tuguegarao, the event provides a platform for scholars, researchers, and practitioners to present and discuss their research.
On the first day of the conference, a seminar was conducted to emphasize the significance of research and to inspire participants to pursue studies that contribute to the development of knowledge in society. The second day focused on research presentations, where presenters were grouped based on related topics. Attendees also had the opportunity to engage with the presenters by asking questions.
The students received the following awards:
Award: Best Presenter
Research Title: Consumer Behavior and Preferences Towards Green Skincare Products
Presented by:
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- Kyraphielle Defensor Fortaleza
- Francisca Victoria Jocsing
- Deborah Jane Cacho Leigh
Other members:
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- Rexes Chavez Mombay Jr.
- Maria Mariella Eclar
Research Adviser:
Prof. Reynold Tan, Ph.D
Integrated Research Apprenticeship I and II Adviser
Award: Best Presenter
Research Title: Probing Preferences for Local and Foreign Products: Study of the Level of Xenocentrism and its Determinants Among Iloilo City Consumers
Presented by:
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- Tiffany Lorraine Jamayo Casidsid
- Mary Antoniette Sumaylo Nalangan
- Robert Caesar Gallego Pinuela
- Hyacinth Trish Monoso Quiambao
- Justin Mark Laguardia Solas
- Wayne Diah Flora Umani
Research Adviser:
Prof. Reynold Tan, Ph.D
Integrated Research Apprenticeship I and II Adviser
Research Title: Financial Literacy of Micro and Small-business Owners in Iloilo City
Presented by:
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- Ryan Anthony Paguntalan Araneta
- Karl Dwayne Falle Legario
- Geremy Christoff Nuevaespaña Nismal
- Rhexson Herrick Isaac Illastron Tuson
- Jaycon Edullan Villa
Research Adviser:
Prof. Reynold Tan, Ph.D
Integrated Research Apprenticeship I and II Adviser
The students were accompanied by Dr. Myla Fe Pinuela and Asst. Prof. Alonzo Francisco Locsin.
